{"id":25982342,"date":"2026-06-05T20:53:13","date_gmt":"2026-06-05T18:53:13","guid":{"rendered":"https:\/\/aluma3.com\/proyecto\/corner-maison-francis-kurkdjian-el-corte-ingles-serrano-madrid-2\/"},"modified":"2026-06-05T20:53:13","modified_gmt":"2026-06-05T18:53:13","slug":"corner-maison-francis-kurkdjian-el-corte-ingles-serrano-madrid-2","status":"publish","type":"proyecto","link":"https:\/\/aluma3.com\/en\/proyecto\/corner-maison-francis-kurkdjian-el-corte-ingles-serrano-madrid-2\/","title":{"rendered":"Corner Maison Francis Kurkdjian \u2013 El Corte Ingl\u00e9s Serrano (Madrid)"},"content":{"rendered":"<p data-end=\"445\" data-start=\"125\">Maison Francis Kurkdjian lands at El Corte Ingl\u00e9s Serrano with a new space that raises the bar for luxury fragrance retail design.<br data-end=\"262\" data-start=\"259\"\/>At Aluma3, we were entrusted with shaping this distinctive boutique, combining premium materials, carefully crafted lighting, and strong aesthetic alignment with the brand\u2019s identity.<\/p>\n<p data-end=\"445\" data-start=\"125\">\n<p data-end=\"445\" data-start=\"125\">\n<p data-end=\"445\" data-start=\"125\">\n<p data-end=\"568\" data-start=\"447\">The design concept was based on three core pillars: <strong data-end=\"567\" data-start=\"499\">structural elegance, product visibility, and customer experience<\/strong>.<\/p>\n<ul data-end=\"866\" data-start=\"570\">\n<li data-end=\"647\" data-start=\"570\">\n<p data-end=\"647\" data-start=\"572\"><strong data-end=\"616\" data-start=\"572\">Main furniture crafted in natural marble<\/strong>, with brushed brass accents.<\/p>\n<\/li>\n<li data-end=\"760\" data-start=\"648\">\n<p data-end=\"760\" data-start=\"650\"><strong data-end=\"701\" data-start=\"650\">Warm LED lighting and backlit logo and shelving<\/strong>, creating an immersive yet visually balanced atmosphere.<\/p>\n<\/li>\n<li data-end=\"866\" data-start=\"761\">\n<p data-end=\"866\" data-start=\"763\"><strong data-end=\"796\" data-start=\"763\">Modular presentation counters<\/strong>, designed to adapt to product rotation and evolving visual campaigns.<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"1015\" data-start=\"868\">Every element was tailor-made in our workshop, combining <strong data-end=\"1014\" data-start=\"925\">natural marble, gold-toned brass, satin lacquer finishes, and custom metal structures<\/strong>.<\/p>\n<p data-end=\"1198\" data-start=\"1017\">The corner was transported and installed at El Corte Ingl\u00e9s Serrano (Madrid), strictly adhering to overnight installation protocols and the shopping center\u2019s technical requirements.<\/p>\n<p data-end=\"1331\" data-start=\"1200\">The result is an immersive, visually striking space that reflects the refined and sophisticated spirit of Maison Francis Kurkdjian.<\/p>\n<p data-end=\"1331\" data-start=\"1200\">\n<p data-end=\"1331\" data-start=\"1200\">\n<p data-end=\"1331\" data-start=\"1200\">\n","protected":false},"featured_media":25982341,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"proyecto_category":[139,140,141,144,146],"proyecto_tag":[147,148,175,167,150,174,186,152,159,153,154,155,156,157,192,158,176,180,178,160],"class_list":["post-25982342","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","proyecto_category-diseno","proyecto_category-fabricacion","proyecto_category-instalacion","proyecto_category-install","proyecto_category-manufacture","proyecto_tag-aluma3","proyecto_tag-assembly","proyecto_tag-corner","proyecto_tag-desarrollo","proyecto_tag-design","proyecto_tag-develoment","proyecto_tag-el-corte-ingles","proyecto_tag-fabricacion","proyecto_tag-fragance","proyecto_tag-fragancias","proyecto_tag-furniture","proyecto_tag-instalacion","proyecto_tag-install","proyecto_tag-manufacture","proyecto_tag-mfk","proyecto_tag-montaje","proyecto_tag-perfumeria","proyecto_tag-retail","proyecto_tag-shop-in-shop","proyecto_tag-stand"],"acf":[],"_links":{"self":[{"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/proyecto\/25982342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/media\/25982341"}],"wp:attachment":[{"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/media?parent=25982342"}],"wp:term":[{"taxonomy":"proyecto_category","embeddable":true,"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/proyecto_category?post=25982342"},{"taxonomy":"proyecto_tag","embeddable":true,"href":"https:\/\/aluma3.com\/en\/wp-json\/wp\/v2\/proyecto_tag?post=25982342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}