Stand Kérastase El Corte Inglés Castellana (Madrid)
At Aluma3 Instore Services, we have collaborated with L’Oréal in the design, manufacturing, transportation, and installation of the new Kérastase stand at El Corte Inglés in Castellana. This project stands out for its elegant and functional design, created to offer an immersive, premium shopping experience in line with the luxurious values of Kérastase.
The design of the Kérastase stand combines exclusive materials, such as marble and lightweight cement panels, adding a touch of sophistication and sturdiness without compromising aesthetic lightness and brightness.
The space layout includes high-definition digital screens and backlit areas, strategically designed to capture customers’ attention and allow them to interact with the brand in an innovative way. This stand offers an interactive hair diagnosis, enabling users to discover the Kérastase products best suited for them, positioning the brand as a leader in professional and personalized hair care.
At Aluma3, we undertook the design from basic concepts, technical development, and the manufacturing of all stand elements, ensuring high quality in every detail, from materials to finishes. The transportation and installation were carefully coordinated to meet established standards and timelines, ensuring a smooth and efficient process.