Stands Coty Universe El Corte Inglés Preciados (Madrid)
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Aluma3 InStore Services develops, teaming up with Coty Beauty, the new image of their brands at El Corte Inglés Preciados. A great project with a complex technical development of each firm. And an intricated manufacture process, with a challenging installation timing.